Scarcity In Marketing

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What Is Scarcity Marketing?

The art of developing fear of missing out a product or service in buyers.



Scarcity Marketing is a marketing technique companies or brands use to capitalise a customer’s fear of missing out a certain product or service.

Often, this means putting timers on sales and promotions, minimizing the number of products in stock or selling seasonal and promotional products for a short period of time.

If you want to create a higher demand for your products, you may be interested in learning more about scarcity marketing.

In this case let's discuss more about scarcity.
Why it's useful for businesses and some helpful tactics you can use to benefit your business in order to sell more products.



How To Use Scarcity In Marketing?

When you drive for 6hrs to go buy something and find a tagline that says "Only 2 Are Left".

What pops up in your mind?

Consumers hate missing out valuable products that are more likely to be gone soon. Create a sense of urgency that triggers a consumer's mind to make an impulse purchase. This will motivate them to buy instead of wait.

Show that a product is almost sold out or out of stock. 

Crrate early access discounts. The best way to do this is by sending emails to existing customers with the promotion details and putting a banner on your store's website or physical location with the date the discount ends.

Create limited time bonus offers. Alot of businesses are doing time-limited sales nowadays. A tactic like this will help you stand out from the competition, you need to take your scarcity marketing to a new level.

Sell Seasonal Products. This will help boost more sales during certain times of the year and create excitement among consumers when you release new products.


This psychology principle wheels around the formula of supply and demand. The more rare a product or service is, the more valuable it becomes.



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